Main menu
PASCUAL GROUP ACQUIRES NOVUHAIR

PASCUAL GROUP ACQUIRES NOVUHAIR

  • Source : The Philippine Star
  • Date : 18 Jun 2018

Pascual Total Health Group, one of the largest Filipino-owned pharmaceutical enterprises, has acquired Novuhair, the country’s best-selling premium natural herbal anti-hair loss product, from Nutramedia. Since its launch in 2012, Novuhair has grown to become a globally competitive brand that has expanded to markets in the US and the Middle East. ADP Pharma Corp., a subsidiary of the Pascual Total Health Group, will ensure that the brand will grow even further through its vast network of distribution channels spread across the country. Shown in photo sealing the deal are (from left): Pascual Total Health Group chairman and CEO Martin Pascual, ADP Pharma president Bob Segovia, Novuhair product developer Thomas Adam and Nutramedica CEO Mae Velilla.